[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。9 j% v7 X/ [/ v6 C
$ i  [- X0 C2 \2 ?1 H1 R
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
% Y* @6 N$ a! ^, h7 U9 G' M' V  c& R人在德国 社区
5 ^# |9 f, `( j$ Z/ v, J　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
3 Z8 X9 F  K( v( ]% B# @人在德国 社区5.35.249.649 Q( V( ?% [# R& }0 n
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。人在德国 社区: h, ^9 g2 W' N' P- F$ T
0 ~. j0 G: J3 H# a
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
. @4 ^1 M$ l- S5 w! P3 \1 z
2 m2 |# E7 U4 q4 c, L$ sAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.8 s+ n& s; o6 R2 A

; ]  H; A6 f& W) Y9 `8 A8 O5 [人在德国 社区In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.4 R1 M9 U0 {. F
$ m& B5 l0 s7 a" K2 s
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.人在德国 社区  F7 [2 t: F: i2 X6 F4 {
" K1 m" _5 C  K* f# P
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
* N+ T4 q- A7 Y# H2 p+ d; D; r1 _0 K1 H
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.