[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。5.35.249.642 n3 m( ~, N+ |' r$ W9 I

, M' z7 W3 k& C$ G　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。人在德国 社区( {  ^- s3 H5 d# W" R! z

  F' ~, i6 U( P4 c3 S! F( n! r# Z人在德国 社区　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
: q) j3 o0 J1 K, ]) ^
" t+ i; f0 L: o人在德国 社区　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。$ I6 _' r  J. g. H: D) i! _# ~
5.35.249.64& o: ?* \, u7 T# L
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.5.35.249.64' A6 E' Y9 T' C8 t, }1 v- k. Y/ e
( l/ Q* {& ^! D3 x; I  K! \
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
; K# a: R- M3 k1 p
/ d4 |' S1 ]) x5 u) b. o3 m1 R人在德国 社区In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
) W" l1 j! o$ U' p6 |. R, m人在德国 社区, k7 B  W7 t- S( ~- ]
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.人在德国 社区- U( C/ o& r$ G

' I6 _' j! i% R: e5.35.249.64“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”1 Z: j* |$ }0 J: R: A4 l7 I  ?
人在德国 社区' e' B9 o7 x" K: X( W9 ]# B
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.