[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。" h+ U$ D' ~! J; h; V; b9 z/ I/ M

7 X+ B8 P+ e. o$ V" w( [5.35.249.64　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。5 m4 B) X/ S. V8 C7 g+ z- X
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　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。人在德国 社区# [9 s7 z: U( F' K2 y0 ^% b
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。8 g0 p, @% a$ l" \

  ~% b( t8 f# w9 S; S5.35.249.64Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.& K4 Y9 S- a# D5 X8 w( b# m4 s
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区) F% X/ z/ _+ z2 h- S

* {* x& x: t8 L9 r( wIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.人在德国 社区% I' B7 t: P' J9 R( r
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.( T  G! f+ L5 y/ u: s& l7 T2 R

- f5 i  l& D6 h$ v( V“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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5 G+ l, D; h1 D8 I* yBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.