[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。% t- f, E7 ?# g6 y2 @3 g

" s+ ~: H3 E( K2 G; p  i　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。# N/ f) n- h% c" e5 h

+ [7 |2 \0 ]5 ?4 v' a9 s　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。3 Y5 V4 Y* d4 r" Z) x; @/ g: E
5 n5 k/ b: L! Q4 t; U: k" w# I* b
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
8 j) t# b# y3 o7 H, z5.35.249.64
, U( m- Z0 ]1 R/ S) B人在德国 社区Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.( k4 Y  z/ @" ^+ H% F" S% g$ R3 f$ z
5.35.249.642 I# h9 T7 l# `4 q2 o- f4 F
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区# h  G, o# O  n+ A' M9 A- C
( ^/ T, l+ {3 H7 d# {: W
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
5 P. j& \3 C" F人在德国 社区
3 ]5 f4 x- Y8 c) h& b. V) h' sCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
. m) v5 \/ E# ^& |* O* r" |人在德国 社区* D7 E' `: Y, l0 Z7 R/ t
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”7 G/ ]& \9 }' \2 P. g9 N

6 g, d, v" L0 r+ K- ?5.35.249.64But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.