[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
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　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
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6 m# B  D& r$ s4 w9 P6 t& o- E5 c5.35.249.64　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。人在德国 社区  h' |" e7 v  x5 }. m3 s) s
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。人在德国 社区* A* c; l2 `6 M. Y4 e! K6 ?- G0 g
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.2 t+ Y) H% F7 _$ m; o0 N6 ^2 D0 F

  E! i2 V, Q- S/ s; mAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.+ B: a& {3 P0 H) J. w- q" o
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.0 ^( Z) N! Z& m6 s* z/ h2 V+ T* O) P
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.& M* O3 ^8 Y3 a) U
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”人在德国 社区) r6 V6 D/ {6 M$ ^8 @8 D' ?

4 j! q1 s( N8 C9 _1 b, P3 b5.35.249.64But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.