[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。0 {3 n/ w' B( T7 P8 B) v

- J+ ]. V" C0 h* a) R; |( ^' v5.35.249.64　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。% L! I' L2 m' l7 q3 a

+ z. ]. Z& C" H6 b1 l- H　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。) e: `! |: Y5 c- @0 p% p7 l

# t3 V5 v5 U% ]　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。人在德国 社区* f) [+ f& s4 u* O

8 r0 A0 _. h- j0 b. R$ N; zJesus could turn water into wine, but he certainly didn't drink Coca-Cola.' ^8 _% B- f  ^- I0 I4 ~3 ?9 D* T' N

# w; T8 X8 k9 F8 {- W* N" G5 J! KAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.; N& d# z, ^, {# y$ H" @: E6 J( `
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.* V! w# g0 |% ?
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.6 F0 L$ A2 r; M) g- G

2 @& V: k- s, Z1 T9 {% g0 N“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.