[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。8 ?. P0 p/ V0 x. g, I2 z
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　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
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' W; V6 E: C. u! N* L) C( U+ w; |　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
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* @! B3 ?& c! K/ R4 l5.35.249.64　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
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& B5 Z9 M7 R4 X! u6 zJesus could turn water into wine, but he certainly didn't drink Coca-Cola.5.35.249.64; |+ m' |5 y5 k, e

: `6 D0 b& p9 S1 FAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.) i; q3 z7 V9 Z7 Z- d7 p9 v
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.  ^& J- `( G  w7 v7 S# q! b2 C
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”) Z' Y& P1 t# D
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.