[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。2 |, l1 ~  l3 u

* B( E: w% j( }  p% [% ^' C  H' d* L/ {　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。. Q6 l6 Y) f: E4 c1 |/ s

2 C6 `7 A/ x* A: L- H. x+ i/ g7 e9 \5.35.249.64　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
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0 u; v! |9 f$ f4 a　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
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2 `* @1 J) h* j0 C2 h' |Jesus could turn water into wine, but he certainly didn't drink Coca-Cola., z4 t- T4 v% O0 q

; A5 \* R0 o7 G7 R% m# w- T. \人在德国 社区At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区- F) P, x& @, p/ \
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.: n# E" z. H9 M4 \" b9 |8 y1 J
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
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6 _6 a: E% V0 R" y8 O3 G“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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& X  l2 o9 d  |- p& W! t8 H; E2 DBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.