[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
( o5 Z. Z$ B. y+ J3 j
. K  Z+ v/ c. i# h8 Q; M　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。人在德国 社区( V4 j# _. Z; I8 H7 z/ U
' z  G2 u$ C; m* S# u% W7 z' ^
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。2 Q$ @" a1 }  K/ e. h8 u/ F! m

/ H! T5 F9 Q4 q. L5 L- c; H2 o　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
- s9 K( t' X( z' C* \) M8 J
8 \: m- t+ o& i5.35.249.64Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.4 n& H0 x& k1 J; Z

2 t, \' V+ A* P- QAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.4 j( g% W0 B- k& s* t

$ ]4 ?) {- L- U, e% fIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
- n7 [: {) A+ v' q% ]5.35.249.64" Y6 y2 S1 Z  y8 E' y
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
( m- c! r+ r, R3 s6 O
/ I1 e* T, o' x4 b/ f& O; w5.35.249.64“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
2 s2 x5 r4 i: T3 e+ p3 a
' Z- v8 y, b% XBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.