[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。5.35.249.644 P& y6 P3 L$ {- @

% R0 s7 P/ l0 N人在德国 社区　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。7 X3 \( V, A" H+ q# x9 f+ m9 h. r" |

5 D% L6 |- d0 [2 L2 w! J& ]　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
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- p' q, l9 T5 _8 p* b  Y  U. _8 q　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.5.35.249.644 M! g. E& B- n+ C+ _

. C6 [9 O, z: ~7 B5.35.249.64At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.2 a6 T- [, }: X* _1 K

/ h( {. P) K* M+ T6 U5.35.249.64Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
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3 I8 z7 F$ Y# z% _“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”5.35.249.64$ b! S9 Z3 ^9 {* u2 R: Y

& k5 A9 x! Y  Z9 X0 R; `5.35.249.64But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.