[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
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! l. ?8 ~/ t% M3 T　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。5.35.249.641 j6 V9 o1 I8 p* u# x5 {

* ?' P* X8 P/ f5 r$ V　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。人在德国 社区5 \) X4 C( Q! W, o$ n
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。9 Y! L. q) y- c% p/ }- y5 }

; }1 m3 @4 Q5 [+ i, P$ O6 M/ X/ ?人在德国 社区Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
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( r6 \$ O2 A- M; m( c9 B& _* RAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
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: G9 y* o8 }8 j# p  e, yIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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9 b$ q! \0 [/ C3 O& a8 HCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
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7 c* {" s8 W. `* w  j) V/ d人在德国 社区“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”; q1 P; |$ q/ f7 V

' R* y/ O  h2 {4 a2 o% K) ^9 y5.35.249.64But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.