[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
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! l1 U! ~- {' K　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。! s& ^, F& _4 A& `2 e( Z  a9 i

/ ^; A* b' ?' U- p% `$ s, j　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
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" c$ R' t9 i/ D2 C; V　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。! p( s) j3 m2 S$ D! R! ?! H

$ ~0 V, U1 C! Q+ w( \' Z$ z( p5 m人在德国 社区Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.+ t- H! Q0 `" i" Y) j: f7 B
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.% S( q) R' t. m  J% O6 H+ G
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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5 w- J  p0 P& Z# ?, l/ ]( \Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.) M1 E; T- d" m$ q

% T, O$ }/ A# g! I. s. P5 I* G“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”2 G6 l' E0 V) S& z) y. C- Z8 W0 A

! E3 ^! s3 Y; Q3 O# U3 z8 qBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.