[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。5.35.249.649 O1 L) f' K. r# q0 v

4 v& P& [5 Z! G　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。5.35.249.64$ Q- k2 y) O+ w. C- k* n5 K
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　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。4 ?0 [, Y8 e1 P5 t, j+ W2 s

5 f' U0 N7 `) Z4 R0 k　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。5.35.249.64/ z, H6 s+ r( d# [4 c) C
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.人在德国 社区! W7 k/ D& Z: |) H7 J' s
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.8 |% K& f8 ^) o7 \) H9 p2 V% z" x# {
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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8 k( e! L/ g, L5 G, v! H( R  ~Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.$ N8 z# z: i8 f7 B$ Z

6 D6 h$ z( R( O: P/ i/ u2 N7 Z8 a“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.