; y9 @* ^/ k! i7 X 意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。; S7 Q) h( J& J7 d
$ m# x' x( x" @. R& d- h 但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 ! M4 L5 S8 i s5 [# \' f& w2 u2 h: Y" o8 }7 w! @
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola. - R, s0 i+ ^0 G: D + t4 F+ N! ?* hAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.8 I0 c3 k3 B' [
) }' a8 m- v- r4 [* g$ Q7 R% f# YIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. 9 P( H: } r: R+ a; F 4 z- ~' W. e+ U- w+ \3 iCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. ( k8 m' H2 m' N0 @ 8 f, m" d: J; r, p/ W T“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” : ^; G3 j4 v0 W3 D# n4 n: Z* T- T' _- _! _
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
