意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。 { {$ K1 G( f3 q3 \( J m6 D 2 Q T: U2 a; x: o s+ q% h! [ 这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。9 B. g& |) I0 z1 a& e M
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意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。- ^, J* p# y& ^0 \ m; S+ b# N
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但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 " f* E8 N: y) ^# h" s7 q+ @7 T8 y$ e3 N$ ~
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.8 `. D/ t. ]& X: H9 I
- Y' [. _! F) W, VAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. ' F$ {6 Y- G- I* W7 c# d 8 z8 x# T& t. k, y- m7 gIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. & E! ^3 U) K+ R 9 H& Q3 ]4 `& E$ x$ R, L; y. y5 lCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. 0 D/ h) P7 l& i. X9 R5 t( O3 Y+ u: R' C; i) s; I- g
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”( w9 C5 B: I0 a. C$ }% O ^% n
5 X( k6 j. q, ^) [+ `2 v* cBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
