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标题: [国际新闻] “耶稣喝可乐” 可口可乐公司表不满 [打印本页]

作者: 日月光    时间: 2007-4-6 13:15     标题: “耶稣喝可乐” 可口可乐公司表不满

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。: M- _5 z  C1 Q7 T

9 t+ H: h- Y; T/ C$ u8 S  这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。" Z1 U$ @3 w5 Z7 u8 N1 {

! f1 u3 v* z5 Z! G& W( _  意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。, N2 d3 ]) Z6 ?8 _

- `4 d$ ]% K! f$ z  但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。

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+ j$ b; S* r! V1 rJesus could turn water into wine, but he certainly didn't drink Coca-Cola.
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) x* C7 v8 U& S; ~9 |( v. MAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.& _0 _. j& z. J* e: a( H1 D) S/ `- s
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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. {: b* ^) l" R1 T2 G5 m, p  PCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous." Z7 a! ~3 R8 l; d$ z
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”" N. K8 u: [5 C' [
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.




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