意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。 j, j2 |# M) r! ^1 z* ]" a
( _* W+ x6 U' b6 k* V" h/ c* a9 N 这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。 8 R- h: o% e) J" ~' x' Q, E. j+ j- g& B% P2 k# v
意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。/ V5 F2 k+ W5 ]/ c- Z3 n) s% C- a
! o" P7 K4 A Z1 A 但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 / [" f$ ^% B) n" d/ w 2 ?: U; Q6 s5 {: v# yJesus could turn water into wine, but he certainly didn't drink Coca-Cola. ! M* g& y/ M' B+ Y ?8 G- d& L, W: E, d4 a3 w. O E
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.# } A6 v5 W$ K5 ?( A
. O7 p+ g- `9 l1 `9 ^4 l8 tIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. # m+ J4 D. x/ R $ s* H# U7 u5 T Z$ X- c2 fCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. " L1 J' B4 _ W. Z- H# b- q ' t, v8 Z9 S z" [* R. m) @; A“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” # q# e# g% m+ O& t4 N2 k# }3 v# H& z6 b. @8 A9 Z
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
