意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。$ M" Q( j! y8 M i
2 b- m% J0 N) m% s1 \9 B 这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。 * t8 M3 y* A: W* G9 W) U w% p/ x6 y0 J3 t' y
意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。 E( e }" x3 A D! N
( x F( v; i" X5 V/ i9 X* J# F 但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。 ' s( ^' B9 \% t* l" p9 t0 U) F ' F9 d7 z& Y& g& kJesus could turn water into wine, but he certainly didn't drink Coca-Cola.$ O" B1 { U4 x7 a& ]7 r" r
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. / v. |2 n. } Q3 t! ^% o7 R& q8 w: W, ] }1 S' C
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.* P, J- [$ x2 W* ^ N3 G+ |
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. ' j0 \ z! O9 z6 ?+ f- y3 D' j% U7 ?* k3 b& z
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”7 s# F B, a6 J9 A4 u7 P
M @' K3 I, {& j* [But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.