意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。 ; F4 m5 a" E6 ]' h9 {2 X2 j. B8 C/ |; V" k e) I, U" s# r, I- j# r
这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。 & G. A/ u( T8 h" s* L 3 }6 B5 H, y* z3 H# O 意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。0 _. M$ }( y9 A. w# @ r8 t
6 _) x9 Y! z# Z+ L* e( a$ J 但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 6 I( Q& R& i2 s" c( D% H& ?+ I ) k* | B+ v4 F o/ k: SJesus could turn water into wine, but he certainly didn't drink Coca-Cola.$ b5 @5 G# r7 l1 H: A1 e, C
3 g s4 p5 f6 Z; v# `2 IAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. ]0 k6 e; |! K2 f1 V7 W4 y
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. ! Z4 j- ~8 U) e" V ; i+ G/ G" q( v! a9 Y0 O8 i" FCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. ; U0 n* _3 O& _0 e+ s x 1 m& |9 f/ Z9 @3 A0 d' ]' @# |' k- m! \“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” & _) w# b# U6 Y1 H; V4 Q 2 I8 e. _! X6 ~1 a, eBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
